Within the framework of the public tender GMZGDP-07/2023, the Procurement Committee ruled in favor of the Proposal presented by our General Director Lic. Sara Marina Martínez Sagastume, who had the opportunity to present the Strategic and Technical Work Plan that will be developed together a great team of high-level professionals to create the CITY BRAND for the Municipality of Zapotlán El Grande.

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The CITY BRAND is a strategy for economic and tourism development that helps boost the local economy and position the image of the City abroad. This allows us to attract benefits to the local economy and open exchange opportunities with new business partners and emerging markets.