MARKETING
It's easy to say...
Marketing is a strategic area that is often misunderstood. It must be carried out jointly between the company's management and experts in the area. It is not sales, although it is your best ally. It can help achieve strategic objectives and reach markets. It takes time and effort to see results, but neglecting it is like sailing without a compass.
At the Agency we have specialized Marketers and among our Marketing Services we have several options, get to know them!
Or let's have a coffee and talk about what it's all about.
Digital MKT Strategies:
They are based on developing presence and promotion for your brand on exclusively digital platforms and its scope and results are determinated by digital exposure through programmed campaigns on these platforms.
We work on defined objectives jointly with your management team, the which can include promotion, dissemination, reach and lead generation so that your brand is recognized in the market, darouse the interest of your target audience and position yourself over time.
It is a permanent strategy, since we are building a communication channel to maintain a relationship with our community of interest.
We focus on creating interesting, impactful and branded creatives (designs, videos, reels, stories, infographics and various content that work under the AIDA model: they truly attract attention).
We select key indicators on which we establish the KPIs to be met at the end of each period.
We deliver periodic reports and analyze them together.
Advertising Campaigns
It is a strategy ofcreative unication that is created using a hybrid combination of digital and physical media to achieve the desired reach.
We work on specific objectives defined with your management team, which may include promotion, dissemination, reach and lead generation in a certain period.
It is worked in the form of a project and is divided into stages, depending on the level of maturity of the brand: Expectation, Launch, Maintenance, Reactivation.
We work on an advertising strategy that allows us to achieve the objectives effectively in the desired times.
The media selected depends on the strategy and available budget.
The reach is greater because we can cover market segments in digital and also in-person media, which helps us contemplate very defined geographic areas and segments that we can reach outside of networks (for example, older adults).
Marketing strategies
They are based on an in-depth analysis of the brand and are based on market research or analysis.
They include an in-depth analysis of the product or service, including its business model and the factors that may be influencing its performance.
Recommendations and suggestions are made from the design or conception of the product or service to its way of communicating it.
Marketing strategies are presented with key objectives that may include aspects related to the company, production or implementation and the communication and promotion strategy with the target market.
Budgets and related costs are made.
A technical document is delivered and support can be provided in the implementation.
